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I’m a Pennsylvania-based writer, editor, and consultant with veteran experience generating irresistible stories and special projects at thriving digital brands. My track record shows a large volume of work production, excellent reader engagement, and a deep understanding of what makes highly clickable web, social, and multimedia content, coupled with the editorial skill to ensure it meets the highest standard of quality.

For seven years I climbed the masthead at Men’s Health, the world’s largest men’s magazine brand. Most recently as the senior editor for MensHealth.com, I wrote, assigned, and edited more than 50 weekly news and feature stories covering culture, sports, health, science, fitness, sex, relationships, travel, and food and nutrition, all designed to exceed ambitious traffic goals while continuing to serve readers.

At Men’s Health I managed the creation of dozens of custom edit centers to fulfill high-revenue advertising campaigns; developed ambitious, ongoing features like Everyday Heroes—a showcase of regular, inspiring Men’s Health readers—that utilized all of the brand’s editorial arms, including video; spearheaded the efforts to boost affiliate commerce-driven sales through organic, compelling content; closely top-edited all social media and newsletter copy to establish the Men’s Health voice across channels and improve reach, shares, and open rates; supervised junior staffers, coordinated all assignments and deadlines, cultivated new freelancers, and oversaw a deep bench of esteemed contributors.

And then there’s the really fun stuff: I’ve interviewed hundreds of celebrities and athletes ranging from Cam Newton to Mike Tyson to Vanilla Ice; cohosted and produced several podcasts including Men’s Health Live, a weekly radio show and podcast syndicated in 45 national markets; starred in dozens of goofy web videos; covered music festivals and Super Bowls; and voluntarily conducted experiments like wearing high heels for a day and pitching colossally dumb business ideas to the billionaires on Shark Tank.

Now as a contributing editor for Playboy.com, I tackle news, trends, and aspirational features across a variety of lifestyle verticals, especially food and drink, tech and gear, and travel. Some of my favorite Playboy clips include visiting Mexico's Jalisco Highlands in an attempt to learn to love tequila, tracing the origins of the boozy brunch revolution, and investigating whether or not cannabis can ever disrupt the alcohol industry, among many other highlights. 

I'm the executive editor for Talent Quarterly, a B2B magazine that elevates the quality of the discussion about corporate talent issues by providing challenging, insightful, and practical articles by global thought leaders. In my position, I edit all content, ranging from front-of-book reports to 5,000-word features; recruit contributors; manage copy and production deadlines; closely collaborate with the art director and managing editor to shape the book's design; and lead digital and social media operations. We publish four themed issues a year, including the New Thinking Issue, the Change Issue, the Bullshit Issue, and the Boss Issue, and distribute to all Fortune 1,000 CHROs, as well as a rapidly growing online and app subscriber base.

I'm also a content marketing consultant for Kate Farms, a leader in plant-based, ready-to-drink meal replacements for athletes and families, and tube-feeding formulas for people with food sensitivities, digestive issues, and other medical conditions that require special nutrition. I write human interest profiles on ambassadors who have used and benefitted from Kate Farms products, including cancer survivors and cystic fibrosis patients.

As a freelance writer and editor, I regularly contribute original reported stories and custom branded articles to diverse outlets such as Men’s Journal, Billboard, Runner's World, Bicycling, Tonic (VICE), Ford Motor Company, Spartan Race, Blue Cross Blue Shield, Sodexo, Silver Sneakers, Athene, Crazy Good Turns, Lodging Magazine, and petMD.

Finally, I'm the author of The Barstool Book Of Sports: Stats, Stories, and Other Stuff for Drunken Debate (Lyons Press, September 2017). From proposal to publish, I spent more than a year researching and writing this debate bible that’s packed with punchy, quick-hitting lists, illustrations, and sidebars to help fans transform their sports knowledge and sound smarter and more confident in drunken trivia duels—even when they can’t quite see straight. I tackle hard-hitting questions like these: What’s the easiest sport for a fat guy to play? Where’s the saddest fan base in America? What are the dumbest athlete injuries ever? Which NFL player should star alongside CGI animals in the football version of Space Jam? Consider the book a toast to every intoxicated sports argument you’ve ever had.

A graduate of Lehigh University (we beat Duke), I’m usually on Twitter (@skippyd) waxing poetic about various things (the Phillies, Japandroids, and my dog, Draper). In my spare time I drink beer, make music in my basement, and frequently wonder what story I’d tell Alex Trebek if and when I’m a contestant on Jeopardy. It took me an hour to write this.

I’m forever chasing the most captivating stories that haven’t yet been told, and welcome all opportunities to share them with new audiences. Please say hey: andrewjdaniels@gmail.com.